Case Study
Upful Blends

Herbal Tea Brand Increased Revenue by $60K Per Month with a 9.15X ROAS in Under 2 Months

Upful Blends, a health and wellness company offering herbal teas and supplements inspired by ancestral wisdom, faced challenges with previous marketing agencies. Despite their mission to heal mind and body, they struggled to find a partner who truly understood their vision and could deliver results. Chantel Robertson, CEO and Founder of Upful Blends, turned to ORIRI Marketing for a solution.

THe Challenge

Upful Blends struggled with several issues:

0.77X

Low ROAS

Resulting in financial losses

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

Previous agencies focused more on increasing ad spend than scaling profitably
Difficulty maintaining profitability with high agency fees tied to misaligned incentives
Lack of understanding of the company's mission and customers
Relying solely on the Founder making content to generate sales

Prior to partnering with ORIRI Marketing:

The company was hovering around break-even
They were struggling to profitably acquire new customers
Had to massively scale operations due to declining profitability

THe Solution

We built an entirely bespoke strategy which included:

 In-depth analysis of Upful Blend's online presence and market positioning before the Strategy Session
Building a strategy to profitably acquire the right type of customers who will repeatedly order and benefit from being a life-long customer
Scaling ad spend with a strict focus on profitability
Consistently aligned on business priorities to ensure sustainable growth
Focus on expanding into new markets and attracting new customer profiles.

The Results

After just 8 weeks, together, we were able to

Add $60K in additional monthly revenue
 Average Return on Ad Spend of 9.15X
Successfully increased ad spend week-on-week while maintaining profitability
Gave the Upful Blends team the freedom to focus on core business operations and supporting growth.
Rated 4,9/5 by hundreds of verified clients.
Data-Driven Creative
2500+ Successful Adcreatives
$5M On Adspend

Chantel Robertson, CEO & Founder of Upful Blends, shares her experience:

Chantel Robertson
CEO & Founder of Upful Blends
“They understood our mission, our values, and our intentions very quickly.”
What stood out for me about them is first their relatability, them being down to earth. It was as if we were speaking with someone who's already been on the team, that's already understood the mission. They understood our mission, our values, and our intentions very quickly.

We were able to see the data that reflected their strategy, which was talked about in our first discovery call. Results showed promising that we've now increased our ad spend to a thousand dollars a week, again staying strong with our ROAS, being strong with our daily sales.

What I've seen in the last three months working with ORIRI Marketing, partnering with Paul and Jack, is that they're consistent with their communication, they're consistent with their reliability, and they're consistent with their strategy. That allows me and my CEO to focus on what matters most and the growth and the scaling of Upful Blends.

Conclusion

One of the primary drivers allowing us to scale with such high profitability in a short period of time was our combined expert knowledge of the Health and Wellness space and aligned understanding of Upful Brand's mission & values. We added $60K in monthly revenue with a 9.15X Return on Ad Spend by deeply understanding the target customer and what is required to attract these people to the business, matching them up with a solution that benefits them by solving their pain points and introducing them to a brand that shares their same values.

Hear From our Partners

What stood out for me about them is first their relatability, them being down to earth. It was as if we were speaking with someone who's already been on the team, that's already understood the mission. They understood our mission, our values, and our intentions very quickly.

Chantel Robertson

CEO & Founder of Upful Blends

I'm really happy with ORIRI. I feel like the team has all been very communicative and on top of it. Whenever we have questions, they're answered right away. It's really easy to communicate, and the creatives are much better.

Ting Jiang

CEO and Founder of TheraBox

A couple months ago, I got one email that struck me as different, and it was from ORIRI Marketing and Paul. It was very personable, very genuine, and it was just different. It just struck me differently, and I said, 'You know what, I think I'm going to check these guys out.

Mike Stansbury

President & CEO of Nzymes

They've helped me so much when it comes to guiding me and coaching me and how to set up campaigns. It's been a great experience. Paul, Jack and Kay are really easy to work with, great communication. I just love how they guide me through the process

Mayra

Founder Of Healthy Rican

Previously, all our previous marketing and ad campaigns have all converted on around about a 2.5 ROAS at best. And then along comes ORIRI, and our new marketing campaign and our new assets have gone live, and slowly but surely we are now converting at a 4.5 ROAS continuously as we start to scale.

Adam Rai

Owner & Director of GymPro Apparel

We can't recommend ORIRI enough, they're always super responsive the creatives are great. They're friendly and humane, we feel like we made friends. We're doing great business together and it's been very very soothing for us

Simon & Isabelle

Founders Of Boremore

We decided to make the investment in a very short amount of time, they basically put us in a very good position with social media ads. I was definitely, definitely worth the investment. I would recommend them to anyone who's serious about growing their business

Mohammed

Founder Of Duma Tiles

We've worked with many agencies over the past few months trying to find someone who could really understand our business, our objectives, and the customers we were looking for. The ORIRI guys are knocking it out of the park. We've got scale, and the customer acquisition costs are right where we need them to be.

Greg Banbury

President & CEO of For Wellness

Paul
Founder, ORIRI Marketing

Chat With our Founder, Paul!

We’ll go back and forth, uncovering the specifics of your situation to identify the exact bottlenecks that are stopping you from scaling.
We’ll then share a high-level strategy of what has helped similar brands overcome these bottlenecks in the past and tailor this discussion around your business.
If we can help and are a good fit for one another, we’ll go through next steps and detail what it looks like to work with ORIRI.

Your questions, answered

What makes you different?

We’ve worked with agencies in the past for our own E-commerce brands prior to ORIRI. There are a lot of differences, we’re not just saying that. First of all, you will not get passed over to a junior account manager. Working with the ORIRI team means that you get to interact directly with the person managing your ads, the person responsible for driving your content strategy and engage directly with our Founder. We also don’t focus on reporting vanity metrics. Our goal is not to get the highest arbitrary number on a screen, we’re hired to tangibly grow brands and that’s what we do.

How much do your services cost?

All brands are different. We don’t have a blanket solution that we roll out to brands regardless of their needs and bottlenecks. Our first step is to understand what is stopping you from scaling. Specifically; understanding what is preventing you from acquiring new customers profitably enough for you to scale. Once we know that, we’ll be able to recommend a tailored solution based on what you need as opposed to ‘throwing the kitchen sink at you’. We’ll be able to go through the exact pricing and what is included in our recommended strategy in our Strategy Session / Discovery call.

How long does it take to get results?

All brands are different. Different audiences, product-market fit, previous data, pricing etc. What is a scaleable acquisition cost will depend on your gross margins. Some brands are in a position to scale from the jump, others require more testing to find further efficiencies before we add budget to our campaigns. Generally, we aim to have accounts in a position to scale within the first 8 weeks.

Who makes the content?

We handle content end-to-end. If you already have a content team, we’ll supply regular briefs and detail what we need to achieve scale. Otherwise, we’ll create the briefs, film with our own actors/creators, and edit into the optimal structure for acquiring new customers through paid advertising.

Who owns the content?

We make content with the sole purpose of acquiring new customers efficiently and scaling your brand. That said, brands often repurpose this content and post it on their website and social media. You own the rights to the content and it is yours to do as you please.

What services do you offer?

Check out our services page for a breakdown of the services that we offer. If you’re also in need of additional services that we do not offer, we likely have partnering agencies who can look after you.

Is the Strategy Session a sales call?

This is a non-obligatory call. A consultation call. We’ll go through your situation and see if we can help you with your existing bottleneck(s). If so, we can cover off next steps with you on the call - if not, we’ll at least try to point you in the right direction.