Case Study
TheraBox

$199K Per Month Across Meta & Google for TheraBox

TheraBox, a monthly self-care subscription box service, was struggling to scale their digital marketing efforts profitably. Despite working with another agency, they felt their strategies had become stagnant. Ting Jiang, CEO and Founder of TheraBox, turned to ORIRI Marketing to increase the ROI from their marketing efforts and scale her business.

THe Challenge

There were various challenges at the start:

0.77X

Low ROAS

Resulting in financial losses

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

Lack of innovative strategies from their previous agency
Insufficient creativity in ad creatives and copy
Stagnant growth despite paying monthly agency retainers
Need for a more systematic approach to finding winning scalable angles

Prior to partnering with ORIRI Marketing:

Struggling to scale profitably
High fluctuations in revenue
Frustration with existing agency's approach to strategy and creatives

THe Solution

We launched a completely new strategy from first-principles, which included:

Rebuilding campaigns to include specific structures for testing and scaling winners
Systematically launching new content, aligning with Ting through detailed creative briefs
Doubled down on best-performing angles, hooks, actors, and offers
Combination of refining winning angles and launching new ideas to avoid stagnation
Optimizing with high intent across both Meta and Google to efficiently acquire new customers and increase LTV.

The Results

Here are our results after just 4 months of partnership:

Meta (Facebook & Instagram) Advertising

$88K in monthly revenue
Average Return on Ad Spend (ROAS) of 3.57X

Google Advertising

$111K in monthly revenue
Average Return on Ad Spend (ROAS) of 7.45X

Total Impact

$199K in monthly revenue across both platforms
Established highly profitable marketing strategies for sustainable growth
Rated 4,9/5 by hundreds of verified clients.
Data-Driven Creative
2500+ Successful Adcreatives
$5M On Adspend

Ting Jiang, CEO and Founder of TheraBox, shares his experience:

Ting Jiang
CEO and Founder of TheraBox
“Whenever we have questions, they're answered right away. It's really easy to communicate, and the creatives are much better”
I'm really happy with ORIRI. I feel like the team has all been very communicative and on top of it. Whenever we have questions, they're answered right away. It's really easy to communicate, and the creatives are much better. We've been seeing growth in just our short time together. It's only been, I want to say, like less than three months, but we're definitely seeing good progress.

ORIRI is a great, close-knit team, and they are very communicative and very systematical in the way they test things. They also help find creators that create really good on-brand content that converts. So yeah, I would wholeheartedly recommend my friends.

Conclusion

When first meeting Ting, her bottleneck was clear. Their growth was stagnant due to their existing marketing agency doing 'more of the same'. Without new ideas, angles, concepts, and campaign structures, they were stuck. Through building new campaign structures and systemizing the implementation of new ideas based on market research, deep consumer psychology and insights from previous winning variables, we were able to unlock a much higher level of profitability which allowed us to quickly scale to $199 in monthly revenue across Meta and Google in just 4 months.

Hear From our Partners

What stood out for me about them is first their relatability, them being down to earth. It was as if we were speaking with someone who's already been on the team, that's already understood the mission. They understood our mission, our values, and our intentions very quickly.

Chantel Robertson

CEO & Founder of Upful Blends

I'm really happy with ORIRI. I feel like the team has all been very communicative and on top of it. Whenever we have questions, they're answered right away. It's really easy to communicate, and the creatives are much better.

Ting Jiang

CEO and Founder of TheraBox

A couple months ago, I got one email that struck me as different, and it was from ORIRI Marketing and Paul. It was very personable, very genuine, and it was just different. It just struck me differently, and I said, 'You know what, I think I'm going to check these guys out.

Mike Stansbury

President & CEO of Nzymes

They've helped me so much when it comes to guiding me and coaching me and how to set up campaigns. It's been a great experience. Paul, Jack and Kay are really easy to work with, great communication. I just love how they guide me through the process

Mayra

Founder Of Healthy Rican

Previously, all our previous marketing and ad campaigns have all converted on around about a 2.5 ROAS at best. And then along comes ORIRI, and our new marketing campaign and our new assets have gone live, and slowly but surely we are now converting at a 4.5 ROAS continuously as we start to scale.

Adam Rai

Owner & Director of GymPro Apparel

We can't recommend ORIRI enough, they're always super responsive the creatives are great. They're friendly and humane, we feel like we made friends. We're doing great business together and it's been very very soothing for us

Simon & Isabelle

Founders Of Boremore

We decided to make the investment in a very short amount of time, they basically put us in a very good position with social media ads. I was definitely, definitely worth the investment. I would recommend them to anyone who's serious about growing their business

Mohammed

Founder Of Duma Tiles

We've worked with many agencies over the past few months trying to find someone who could really understand our business, our objectives, and the customers we were looking for. The ORIRI guys are knocking it out of the park. We've got scale, and the customer acquisition costs are right where we need them to be.

Greg Banbury

President & CEO of For Wellness

Paul
Founder, ORIRI Marketing

Chat With our Founder, Paul!

We’ll go back and forth, uncovering the specifics of your situation to identify the exact bottlenecks that are stopping you from scaling.
We’ll then share a high-level strategy of what has helped similar brands overcome these bottlenecks in the past and tailor this discussion around your business.
If we can help and are a good fit for one another, we’ll go through next steps and detail what it looks like to work with ORIRI.

Your questions, answered

What makes you different?

We’ve worked with agencies in the past for our own E-commerce brands prior to ORIRI. There are a lot of differences, we’re not just saying that. First of all, you will not get passed over to a junior account manager. Working with the ORIRI team means that you get to interact directly with the person managing your ads, the person responsible for driving your content strategy and engage directly with our Founder. We also don’t focus on reporting vanity metrics. Our goal is not to get the highest arbitrary number on a screen, we’re hired to tangibly grow brands and that’s what we do.

How much do your services cost?

All brands are different. We don’t have a blanket solution that we roll out to brands regardless of their needs and bottlenecks. Our first step is to understand what is stopping you from scaling. Specifically; understanding what is preventing you from acquiring new customers profitably enough for you to scale. Once we know that, we’ll be able to recommend a tailored solution based on what you need as opposed to ‘throwing the kitchen sink at you’. We’ll be able to go through the exact pricing and what is included in our recommended strategy in our Strategy Session / Discovery call.

How long does it take to get results?

All brands are different. Different audiences, product-market fit, previous data, pricing etc. What is a scaleable acquisition cost will depend on your gross margins. Some brands are in a position to scale from the jump, others require more testing to find further efficiencies before we add budget to our campaigns. Generally, we aim to have accounts in a position to scale within the first 8 weeks.

Who makes the content?

We handle content end-to-end. If you already have a content team, we’ll supply regular briefs and detail what we need to achieve scale. Otherwise, we’ll create the briefs, film with our own actors/creators, and edit into the optimal structure for acquiring new customers through paid advertising.

Who owns the content?

We make content with the sole purpose of acquiring new customers efficiently and scaling your brand. That said, brands often repurpose this content and post it on their website and social media. You own the rights to the content and it is yours to do as you please.

What services do you offer?

Check out our services page for a breakdown of the services that we offer. If you’re also in need of additional services that we do not offer, we likely have partnering agencies who can look after you.

Is the Strategy Session a sales call?

This is a non-obligatory call. A consultation call. We’ll go through your situation and see if we can help you with your existing bottleneck(s). If so, we can cover off next steps with you on the call - if not, we’ll at least try to point you in the right direction.