Case Study
Nzymes

How We Helped Nzymes Add $45K in Revenue with a 4.52X ROAS in 90 Days

Nzymes, a company specializing in nutritional products for people and pets, faced challenges in expanding their online sales presence. With a history of primarily selling through retailers and minimal website sales, Nzymes was skeptical about working with marketing agencies due to past disappointing experiences. Mike Stansbury, President and CEO of Nzymes, decided to take the risk and trust that we could scale their business. After our first 3 months, this was undoubtedly the right decision for them.

THe Challenge

Nzymes encountered several obstacles in their digital marketing efforts:

0.77X

Low ROAS

Resulting in financial losses

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

Previous negative experiences with marketing agencies
Lack of online sales, with too much reliance on Amazon and retail sales
Skepticism about being able to generate sales directly, without the middle man
Daily bombardment with marketing agency pitches, making it difficult to find a trustworthy partner

Prior to partnering with ORIRI Marketing:

Minimal website sales
Over-reliance on retail distribution channels
No direct relationship with their customers

THe Solution

We built an entire strategy from scratch to generate new customers directly through their website. This included::

Personalized complimentary Strategy Session which stood out from typical agency pitches
In-depth understanding of Nzymes' unique products and what makes them so effective
A top-of-funnel acquisition system to generate new customers through multiple different unique angles
A 6-pronged retargeting system to convert those on the fence, increase AOV and LTV.
Scaling with strict profitability KPIs to move away from relying on retail distributors and instead owning their own relationships with their customers.

The Results

Here's what we achieved in the first 90 days:

Added $45K in website sales
Averaged a Return on Ad Spend (ROAS) of 4.52X
Built their online presence and website to be a main source of income
Exceeded client expectations in terms of performance and communication
Rated 4,9/5 by hundreds of verified clients.
Data-Driven Creative
2500+ Successful Adcreatives
$5M On Adspend

Mike Stansbury, President & CEO of Nzymes, shares his experience:

Mike Stansbury
President & CEO of Nzymes
“These guys are really good to work with. I've found them to be very responsive, right on top of things”
A couple months ago, I got one [email] that struck me as different, and it was from ORIRI Marketing and Paul. It was very personable, very genuine, and it was just different. It just struck me differently, and I said, 'You know what, I think I'm going to check these guys out.'

We set up a meeting, and it went really well. I felt very comfortable in proceeding with these guys, so we went ahead and entered into an agreement and got going. All I can say is it has proceeded extremely well. We've gotten results that are actually exceeding expectations, which is always a good thing.

These guys are really good to work with. I've found them to be very responsive, right on top of things. They communicate very well, and so far, we're very pleased. If you're looking for somebody out there that's going to help you with your marketing and you get something from ORIRI, give them a look. I think you won't be disappointed.

Conclusion

In 90 days, we overcame the initial skepticism to generate an additional $45K in revenue with a ROAS of 4.52X. Nzymes no longer has to rely on Amazon and retail distributors but instead now has direct relationships with their customers which has also increased repeat orders and LTV. We were able to do this by truly understanding what makes Nzymes unique from its competitors and learning the best way of communicating this with the target audience so that when they see our ads, they click, they buy.

Hear From our Partners

What stood out for me about them is first their relatability, them being down to earth. It was as if we were speaking with someone who's already been on the team, that's already understood the mission. They understood our mission, our values, and our intentions very quickly.

Chantel Robertson

CEO & Founder of Upful Blends

I'm really happy with ORIRI. I feel like the team has all been very communicative and on top of it. Whenever we have questions, they're answered right away. It's really easy to communicate, and the creatives are much better.

Ting Jiang

CEO and Founder of TheraBox

A couple months ago, I got one email that struck me as different, and it was from ORIRI Marketing and Paul. It was very personable, very genuine, and it was just different. It just struck me differently, and I said, 'You know what, I think I'm going to check these guys out.

Mike Stansbury

President & CEO of Nzymes

They've helped me so much when it comes to guiding me and coaching me and how to set up campaigns. It's been a great experience. Paul, Jack and Kay are really easy to work with, great communication. I just love how they guide me through the process

Mayra

Founder Of Healthy Rican

Previously, all our previous marketing and ad campaigns have all converted on around about a 2.5 ROAS at best. And then along comes ORIRI, and our new marketing campaign and our new assets have gone live, and slowly but surely we are now converting at a 4.5 ROAS continuously as we start to scale.

Adam Rai

Owner & Director of GymPro Apparel

We can't recommend ORIRI enough, they're always super responsive the creatives are great. They're friendly and humane, we feel like we made friends. We're doing great business together and it's been very very soothing for us

Simon & Isabelle

Founders Of Boremore

We decided to make the investment in a very short amount of time, they basically put us in a very good position with social media ads. I was definitely, definitely worth the investment. I would recommend them to anyone who's serious about growing their business

Mohammed

Founder Of Duma Tiles

We've worked with many agencies over the past few months trying to find someone who could really understand our business, our objectives, and the customers we were looking for. The ORIRI guys are knocking it out of the park. We've got scale, and the customer acquisition costs are right where we need them to be.

Greg Banbury

President & CEO of For Wellness

Paul
Founder, ORIRI Marketing

Chat With our Founder, Paul!

We’ll go back and forth, uncovering the specifics of your situation to identify the exact bottlenecks that are stopping you from scaling.
We’ll then share a high-level strategy of what has helped similar brands overcome these bottlenecks in the past and tailor this discussion around your business.
If we can help and are a good fit for one another, we’ll go through next steps and detail what it looks like to work with ORIRI.

Your questions, answered

What makes you different?

We’ve worked with agencies in the past for our own E-commerce brands prior to ORIRI. There are a lot of differences, we’re not just saying that. First of all, you will not get passed over to a junior account manager. Working with the ORIRI team means that you get to interact directly with the person managing your ads, the person responsible for driving your content strategy and engage directly with our Founder. We also don’t focus on reporting vanity metrics. Our goal is not to get the highest arbitrary number on a screen, we’re hired to tangibly grow brands and that’s what we do.

How much do your services cost?

All brands are different. We don’t have a blanket solution that we roll out to brands regardless of their needs and bottlenecks. Our first step is to understand what is stopping you from scaling. Specifically; understanding what is preventing you from acquiring new customers profitably enough for you to scale. Once we know that, we’ll be able to recommend a tailored solution based on what you need as opposed to ‘throwing the kitchen sink at you’. We’ll be able to go through the exact pricing and what is included in our recommended strategy in our Strategy Session / Discovery call.

How long does it take to get results?

All brands are different. Different audiences, product-market fit, previous data, pricing etc. What is a scaleable acquisition cost will depend on your gross margins. Some brands are in a position to scale from the jump, others require more testing to find further efficiencies before we add budget to our campaigns. Generally, we aim to have accounts in a position to scale within the first 8 weeks.

Who makes the content?

We handle content end-to-end. If you already have a content team, we’ll supply regular briefs and detail what we need to achieve scale. Otherwise, we’ll create the briefs, film with our own actors/creators, and edit into the optimal structure for acquiring new customers through paid advertising.

Who owns the content?

We make content with the sole purpose of acquiring new customers efficiently and scaling your brand. That said, brands often repurpose this content and post it on their website and social media. You own the rights to the content and it is yours to do as you please.

What services do you offer?

Check out our services page for a breakdown of the services that we offer. If you’re also in need of additional services that we do not offer, we likely have partnering agencies who can look after you.

Is the Strategy Session a sales call?

This is a non-obligatory call. A consultation call. We’ll go through your situation and see if we can help you with your existing bottleneck(s). If so, we can cover off next steps with you on the call - if not, we’ll at least try to point you in the right direction.