Case Study
Gympro

From Minimal Online Sales To £35k Per Month With A 6x ROAS:
A Successful Transition From Retail To E-Com In 3 Months For Gympro Apparel

GymPro Apparel, a fitness and clothing brand, had struggled to transition from a successful retail model to the online space. Despite working with multiple marketing agencies, they had been unable to generate significant online sales. Adam Rai, Owner & Director of GymPro Apparel, turned to ORIRI Marketing as a last-ditch effort to transition to E-commerce and benefit from higher profit margins by selling directly to consumers.

THe Challenge

GymPro Apparel faced several significant obstacles in their digital marketing efforts:

0.77X

Low ROAS

Resulting in financial losses

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

Previous experience with 5+ marketing agencies without success in generating online sale
No way of acquiring new customers online, with less than £1K in monthly website sales
Overreliance on retail with low margins, and high risk.
Previous marketing campaigns converting at a maximum of 2.5 ROAS

Prior to partnering with ORIRI Marketing:

Monthly online sales: Less than £1K
ROAS: 2.5X at best
Inability to scale digital presence despite retail success

THe Solution

We rebuilt their entire marketing strategy from scratch, this time including:

In-depth analysis of GymPro's vast range of products and target markets, to identify those with the highest potential for scaling
Creating a suite of new creative assets including UGC, high-production, Founder-based and influencer videos.
Launched optimal campaign structures to double down on high-performing areas and maximize ROAS.
Scaling slowly and steadily with strict profitability parameters based on back-end ROI.
Continuous optimization and launching of new creatives to maintain a high ROAS at higher spend levels.

The Results

After 3 months, E-commerce is now a significant part of GymPro's business model:

Scaled monthly online sales to £35K in 90 days
Improved ROAS to 6X+ on average
GymPro is now less reliant on retail partnerships
With direct relationships with its customers, GymPro is now positioned for continued online growth
Rated 4,9/5 by hundreds of verified clients.
Data-Driven Creative
2500+ Successful Adcreatives
$5M On Adspend

Adam Rai, Owner & Director of GymPro, shares his experience:

Adam Rai
Owner & Director of GymPro Apparel
“We've really built, I feel, a good relationship, friendship, and I cannot recommend ORIRI enough”
Previously, all our previous marketing and ad campaigns have all converted on around about a 2.5 ROAS at best. And then along comes ORIRI, and our new marketing campaign and our new assets have gone live, and slowly but surely we are now converting at a 4.5 ROAS continuously as we start to scale.

This is really exciting for us as a brand. This is the first time digitally online we are starting to grasp a proportion of the market successfully, and we are starting to scale quite considerably going forward. The projections look very bright, very colorful, and it's all down to the expert strategizing from Jack and Paul and the back and forth that we've done.

We've really built, I feel, a good relationship, friendship, and I cannot recommend ORIRI enough.

Conclusion

We helped GymPro move from retail to online sales with great success. The most rewarding part of this story is the change in confidence from the mindset that online sales will not work for this business, based on working with 5 previous agencies, unsuccessfully, to now optimistically strategizing for E-commerce to be the primary business model. The challenges were clear, and together we overcame them.

The results have been impressive:

- Grew online sales to £35K per month
- Increased average Return on Ad Spend (ROAS) to 6X+

Hear From our Partners

What stood out for me about them is first their relatability, them being down to earth. It was as if we were speaking with someone who's already been on the team, that's already understood the mission. They understood our mission, our values, and our intentions very quickly.

Chantel Robertson

CEO & Founder of Upful Blends

I'm really happy with ORIRI. I feel like the team has all been very communicative and on top of it. Whenever we have questions, they're answered right away. It's really easy to communicate, and the creatives are much better.

Ting Jiang

CEO and Founder of TheraBox

A couple months ago, I got one email that struck me as different, and it was from ORIRI Marketing and Paul. It was very personable, very genuine, and it was just different. It just struck me differently, and I said, 'You know what, I think I'm going to check these guys out.

Mike Stansbury

President & CEO of Nzymes

They've helped me so much when it comes to guiding me and coaching me and how to set up campaigns. It's been a great experience. Paul, Jack and Kay are really easy to work with, great communication. I just love how they guide me through the process

Mayra

Founder Of Healthy Rican

Previously, all our previous marketing and ad campaigns have all converted on around about a 2.5 ROAS at best. And then along comes ORIRI, and our new marketing campaign and our new assets have gone live, and slowly but surely we are now converting at a 4.5 ROAS continuously as we start to scale.

Adam Rai

Owner & Director of GymPro Apparel

We can't recommend ORIRI enough, they're always super responsive the creatives are great. They're friendly and humane, we feel like we made friends. We're doing great business together and it's been very very soothing for us

Simon & Isabelle

Founders Of Boremore

We decided to make the investment in a very short amount of time, they basically put us in a very good position with social media ads. I was definitely, definitely worth the investment. I would recommend them to anyone who's serious about growing their business

Mohammed

Founder Of Duma Tiles

We've worked with many agencies over the past few months trying to find someone who could really understand our business, our objectives, and the customers we were looking for. The ORIRI guys are knocking it out of the park. We've got scale, and the customer acquisition costs are right where we need them to be.

Greg Banbury

President & CEO of For Wellness

Paul
Founder, ORIRI Marketing

Chat With our Founder, Paul!

We’ll go back and forth, uncovering the specifics of your situation to identify the exact bottlenecks that are stopping you from scaling.
We’ll then share a high-level strategy of what has helped similar brands overcome these bottlenecks in the past and tailor this discussion around your business.
If we can help and are a good fit for one another, we’ll go through next steps and detail what it looks like to work with ORIRI.

Your questions, answered

What makes you different?

We’ve worked with agencies in the past for our own E-commerce brands prior to ORIRI. There are a lot of differences, we’re not just saying that. First of all, you will not get passed over to a junior account manager. Working with the ORIRI team means that you get to interact directly with the person managing your ads, the person responsible for driving your content strategy and engage directly with our Founder. We also don’t focus on reporting vanity metrics. Our goal is not to get the highest arbitrary number on a screen, we’re hired to tangibly grow brands and that’s what we do.

How much do your services cost?

All brands are different. We don’t have a blanket solution that we roll out to brands regardless of their needs and bottlenecks. Our first step is to understand what is stopping you from scaling. Specifically; understanding what is preventing you from acquiring new customers profitably enough for you to scale. Once we know that, we’ll be able to recommend a tailored solution based on what you need as opposed to ‘throwing the kitchen sink at you’. We’ll be able to go through the exact pricing and what is included in our recommended strategy in our Strategy Session / Discovery call.

How long does it take to get results?

All brands are different. Different audiences, product-market fit, previous data, pricing etc. What is a scaleable acquisition cost will depend on your gross margins. Some brands are in a position to scale from the jump, others require more testing to find further efficiencies before we add budget to our campaigns. Generally, we aim to have accounts in a position to scale within the first 8 weeks.

Who makes the content?

We handle content end-to-end. If you already have a content team, we’ll supply regular briefs and detail what we need to achieve scale. Otherwise, we’ll create the briefs, film with our own actors/creators, and edit into the optimal structure for acquiring new customers through paid advertising.

Who owns the content?

We make content with the sole purpose of acquiring new customers efficiently and scaling your brand. That said, brands often repurpose this content and post it on their website and social media. You own the rights to the content and it is yours to do as you please.

What services do you offer?

Check out our services page for a breakdown of the services that we offer. If you’re also in need of additional services that we do not offer, we likely have partnering agencies who can look after you.

Is the Strategy Session a sales call?

This is a non-obligatory call. A consultation call. We’ll go through your situation and see if we can help you with your existing bottleneck(s). If so, we can cover off next steps with you on the call - if not, we’ll at least try to point you in the right direction.