Case Study
Carepod

Additional $130K+ in Monthly Revenue in 3 months (6.27X ROAS)

Carepod, a health and wellness company selling higher-ticket products, was struggling to scale their advertising efforts profitably. Despite their innovative products, they were losing money on their ad spend and needed a partner who could turn their digital marketing around. Sean Kim, CEO of Carepod, turned to us after experiencing poor performance with previous agencies and freelancers.

THe Challenge

Carepod faced several significant hurdles in their digital marketing efforts:

0.77X

Low ROAS

Resulting in financial losses

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

Low Return on Ad Spend (ROAS) of 0.77X
Limited monthly ad spend of $1.3K, hindering growth potential
Previous agencies had been reactive instead of proactive and had failed to run profitable campaigns.
CEO's time being consumed by having to manage marketing efforts hands-on

Prior to partnering with ORIRI Marketing:

Monthly ad spend: $1.3K
ROAS: 0.77X (losing money on every dollar spent)
Inability to scale due to ineffective ad strategies

THe Solution

Oriri Marketing implemented a comprehensive strategy that included:

In-depth analysis of Carepod's products and target market
Development of a scalable ad strategy focused on improving ROAS
Gradual increase in ad spend as performance improved
Weekly video updates to keep the client informed and involved
Proactive communication about potential issues or unclear aspects of the campaign

The Results

After 3 months of partnership, Oriri Marketing delivered transformative results:

Scaled to $136K in monthly revenue from Meta alone
Improved ROAS from 0.77X to 6.27X
Substantial growth with high-profit margins to reinvest in building the team
Freed up the CEO's time by providing reliable, hands-off marketing management
Rated 4,9/5 by hundreds of verified clients.
Data-Driven Creative
2500+ Successful Adcreatives
$5M On Adspend

Sean Kim, CEO of Carepod, shares his experience:

Sean Kim
CEO of Carepod
“Very easy to work with and would recommend to all. Well done guys.”
I have worked with many freelancers and agencies in the past and have had endless issues with overcharging, poor communication, and unsatisfying results which usually results in me having to get hands-on which takes up too much of my time.

Working with ORIRI has been an amazing experience. We're coming up to 3 months of working together now and communication & results continue to be 5*. The weekly video updates give me everything I need to know and they are very proactive in pointing out any issues or asking questions if something isn't 100% clear.

Very easy to work with and would recommend to all. Well done guys.

Conclusion

Together, we completely transformed Sean's business, from spending $1.3K on ads and losing money to generating $136K per month with a 6.27X ROAS. This level of growth resulted from deeply understanding the business's challenges and creating bespoke solutions/strategies, and launching specific/effective marketing angles to overcome those hurdles, one of which was seasonal changes in demand.

Hear From our Partners

What stood out for me about them is first their relatability, them being down to earth. It was as if we were speaking with someone who's already been on the team, that's already understood the mission. They understood our mission, our values, and our intentions very quickly.

Chantel Robertson

CEO & Founder of Upful Blends

I'm really happy with ORIRI. I feel like the team has all been very communicative and on top of it. Whenever we have questions, they're answered right away. It's really easy to communicate, and the creatives are much better.

Ting Jiang

CEO and Founder of TheraBox

A couple months ago, I got one email that struck me as different, and it was from ORIRI Marketing and Paul. It was very personable, very genuine, and it was just different. It just struck me differently, and I said, 'You know what, I think I'm going to check these guys out.

Mike Stansbury

President & CEO of Nzymes

They've helped me so much when it comes to guiding me and coaching me and how to set up campaigns. It's been a great experience. Paul, Jack and Kay are really easy to work with, great communication. I just love how they guide me through the process

Mayra

Founder Of Healthy Rican

Previously, all our previous marketing and ad campaigns have all converted on around about a 2.5 ROAS at best. And then along comes ORIRI, and our new marketing campaign and our new assets have gone live, and slowly but surely we are now converting at a 4.5 ROAS continuously as we start to scale.

Adam Rai

Owner & Director of GymPro Apparel

We can't recommend ORIRI enough, they're always super responsive the creatives are great. They're friendly and humane, we feel like we made friends. We're doing great business together and it's been very very soothing for us

Simon & Isabelle

Founders Of Boremore

We decided to make the investment in a very short amount of time, they basically put us in a very good position with social media ads. I was definitely, definitely worth the investment. I would recommend them to anyone who's serious about growing their business

Mohammed

Founder Of Duma Tiles

We've worked with many agencies over the past few months trying to find someone who could really understand our business, our objectives, and the customers we were looking for. The ORIRI guys are knocking it out of the park. We've got scale, and the customer acquisition costs are right where we need them to be.

Greg Banbury

President & CEO of For Wellness

Paul
Founder, ORIRI Marketing

Chat With our Founder, Paul!

We’ll go back and forth, uncovering the specifics of your situation to identify the exact bottlenecks that are stopping you from scaling.
We’ll then share a high-level strategy of what has helped similar brands overcome these bottlenecks in the past and tailor this discussion around your business.
If we can help and are a good fit for one another, we’ll go through next steps and detail what it looks like to work with ORIRI.

Your questions, answered

What makes you different?

We’ve worked with agencies in the past for our own E-commerce brands prior to ORIRI. There are a lot of differences, we’re not just saying that. First of all, you will not get passed over to a junior account manager. Working with the ORIRI team means that you get to interact directly with the person managing your ads, the person responsible for driving your content strategy and engage directly with our Founder. We also don’t focus on reporting vanity metrics. Our goal is not to get the highest arbitrary number on a screen, we’re hired to tangibly grow brands and that’s what we do.

How much do your services cost?

All brands are different. We don’t have a blanket solution that we roll out to brands regardless of their needs and bottlenecks. Our first step is to understand what is stopping you from scaling. Specifically; understanding what is preventing you from acquiring new customers profitably enough for you to scale. Once we know that, we’ll be able to recommend a tailored solution based on what you need as opposed to ‘throwing the kitchen sink at you’. We’ll be able to go through the exact pricing and what is included in our recommended strategy in our Strategy Session / Discovery call.

How long does it take to get results?

All brands are different. Different audiences, product-market fit, previous data, pricing etc. What is a scaleable acquisition cost will depend on your gross margins. Some brands are in a position to scale from the jump, others require more testing to find further efficiencies before we add budget to our campaigns. Generally, we aim to have accounts in a position to scale within the first 8 weeks.

Who makes the content?

We handle content end-to-end. If you already have a content team, we’ll supply regular briefs and detail what we need to achieve scale. Otherwise, we’ll create the briefs, film with our own actors/creators, and edit into the optimal structure for acquiring new customers through paid advertising.

Who owns the content?

We make content with the sole purpose of acquiring new customers efficiently and scaling your brand. That said, brands often repurpose this content and post it on their website and social media. You own the rights to the content and it is yours to do as you please.

What services do you offer?

Check out our services page for a breakdown of the services that we offer. If you’re also in need of additional services that we do not offer, we likely have partnering agencies who can look after you.

Is the Strategy Session a sales call?

This is a non-obligatory call. A consultation call. We’ll go through your situation and see if we can help you with your existing bottleneck(s). If so, we can cover off next steps with you on the call - if not, we’ll at least try to point you in the right direction.